The most interesting website design trends for 2017 and how hotel firms can benefit
There are always going to be advancements in online trends, and this is no different in the hotel industry. There are certainly some interesting web design trends that arrived last year that are still popular in 2017. Something that a number of hotel companies are using is flat design that reduces the loading time of web pages, which is a huge benefit in this modern digital age. Flat design looks great on both high and low resolution screens, which is a plus for companies thinking about using this tool. Material design is actually an improved version of flat design and is considered by many as easier to understand and better to navigate.
One of the most important things to consider on a website is to have a hotel search engine to search within and outside the site. Something that is also proving very popular is called the hamburger menu that is denoted by three parallel horizontal lines. Clicking on this allows customers to get to other parts of the website easily. Call-to-action buttons are also popular with companies who want customers to take now of what they are trying to sell. The buttons must appear large and have messages such as Book Now that lead straight to the booking engine. Firms must create a superb reservation engine that is easy to navigate for success.
What companies must consider when it comes to generating an excellent hotel website design is the UX/UI design. Website creators are paying plenty of attention to the latest designs and this should be done by considering user experience. Something firms may consider is having a responsive website design that adjusts according to the device that is being used. It will look amazing on a desktop computer, tablet and mobile phone, which is brilliant especially due to the high amount of smartphones being used nowadays.
Excellent web design for hotels should be applied in the internet age as customers really want to be able to easily use a website. Another fascinating trend is parallax scrolling that works over a number of web pages and helps in scrolling content in the background and foreground. Something hotel websites have been focusing on is creating wonderful videos, and an important thing to do is introduce a bold header to capture the attention of travellers. Noting down the best trends for 2017 is crucial for hotel firms to do well in the travel industry, as there are plenty of other businesses that tourists can turn to for rooms and suites.
Companies should definitely employ the brilliant staff at World Hotel Marketing to help with creating a superb booking engine and website. The experts use the fabulous Booking Direct tool that looks great on a desktop computer, tablet and mobile phone. This booking engine is both multi-lingual and multi-currency, which is very crucial for any modern website. The reservation system offers Facebook and Google+ integration and the simple check out process is an excellent way to entice potential customers to actually book. Firms must also consider creating a smartphone app that will attract customers who want to book quickly. Hotels will be successful when they ask for help from the experts at this first-class agency.